Things I have learned about business from the World Cup –
So unless you live in a cave, under a rock, or in some other form of stereotypical solitude you will be well aware that we are in the middle of the international feast of football that is the World Cup. I personally am loving it, besides the obvious and usual disappointment that comes with being English at these events, as are most people. Obviously it isn’t everyone’s cup of tea, but you can’t deny what a huge global event it is and the opportunities that come with it. I mean, who knew the World Cup had an official mouthwash?
There can’t be many businesses or brands around the globe that haven’t in some way used the World Cup as a marketing tool. Just a quick glance at your Twitter feed and you will more often than not see a World Cup related topic trending. I haven’t been able to resist sending out match related tweets, especially if we have a distributor in that particular country I can either congratulate or make friendly fun of! It proves that to be successful at marketing you need to always be looking for an opportunity to promote your brand, constantly having an eye on current affairs and some social media apps on your phone to instantly be involved. I think my favourite piece of marketing so far has to be a Specsavers advert released very quickly after the latest Suarez incident.
An event like this really does connect the World, people from nearly every corner of the planet are all watching the same thing at the same time and can interact with each other instantly via the internet. It is a wonderful thing to see the World come together in such a way and it makes me grateful of how truly lucky we are here at CreaseStream to always be involved (and not just when the World Cup is on) in a global network containing some hard working foreign distributors who we can also class as friends. We are always looking for people to join our network and as our distributors will tell you it is a very worthwhile experience. Follow the link below and if your country isn’t listed, there could be a unique opportunity waiting for you…
